YEVO, finally at Selfridges

November 28, 2017

YEVO, finally at Selfridges

In 1906, Harry Gordon Selfridge arrived in London from Chicago with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges flourished under the direction of its charismatic Chief.

Over 100 years later YEVO makes it grand entrance at all Selfridges location throughout United Kingdom. Let's celebrate!



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